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	<title>textgoeshere &#187; Search Results  &#187;  writing</title>
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		<title>Copywriting Essentials training</title>
		<link>http://textgoeshere.org.uk/articles/2006/09/copywriting-essentials-training/</link>
		<comments>http://textgoeshere.org.uk/articles/2006/09/copywriting-essentials-training/#comments</comments>
		<pubDate>Fri, 22 Sep 2006 18:50:30 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://textgoeshere.org.uk/articles/2006/09/copywriting-essentials-training/</guid>
		<description><![CDATA[Learn how to promote products and services efficiently and effectively with flyers, newsletters, emails and websites: join us at an October copywriting training session in Nottingham.

This practical workshop will cover the whole writing process from blank sheet of paper to finished masterpiece, using a simple approach suited to the realities of writing in a busy [...]]]></description>
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		<title>&#8216;Effective copywriting: the basics&#8217; in French, Spanish translations</title>
		<link>http://textgoeshere.org.uk/articles/2006/09/effective-copywriting-the-basics-in-french-spanish-translations/</link>
		<comments>http://textgoeshere.org.uk/articles/2006/09/effective-copywriting-the-basics-in-french-spanish-translations/#comments</comments>
		<pubDate>Fri, 22 Sep 2006 18:39:17 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://textgoeshere.org.uk/articles/2006/09/effective-copywriting-the-basics-in-french-spanish-translations/</guid>
		<description><![CDATA[What&#8217;s the French or Spanish equivalent of &#8220;Think like a Saxon&#8221;?

&#8216;Effective copywriting: the basics&#8216; has been translated into French and Spanish:

&#8216;7 transformations pour des texts  &#224; fort impact&#8216; en fran&#231;ais par S&#233;bastian Billard
&#8216;Escritura para web (parte 1)&#8217; en espa&#241;ol por Bruno Vilches

Many thanks to those two. If you&#8217;re interested in translating or re-publishing any [...]]]></description>
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		<title>High impact copywriting, fast</title>
		<link>http://textgoeshere.org.uk/articles/2006/04/high-impact-copywriting-fast/</link>
		<comments>http://textgoeshere.org.uk/articles/2006/04/high-impact-copywriting-fast/#comments</comments>
		<pubDate>Mon, 17 Apr 2006 23:10:35 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://textgoeshere.org.uk/articles/2005/10/high-impact-copywriting-fast/</guid>
		<description><![CDATA[(Part three of &#8216;Effective copywriting: the basics&#8216;.)
Copywriting is writing that does a job.  You have a job, too, and the chances are that writing is just one of the tasks that competes for your time. Effective copywriting, then, is also an efficient process: doing as best as possible in the time available. Strangely enough, [...]]]></description>
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		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>The F-Pattern: how readers (don&#8217;t) read</title>
		<link>http://textgoeshere.org.uk/articles/2006/04/the-f-pattern-how-readers-dont-read/</link>
		<comments>http://textgoeshere.org.uk/articles/2006/04/the-f-pattern-how-readers-dont-read/#comments</comments>
		<pubDate>Mon, 17 Apr 2006 21:17:50 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://textgoeshere.org.uk/articles/2006/04/the-f-pattern-how-readers-dont-read/</guid>
		<description><![CDATA[
New eyetracking research from the Neilsen Norman Group shows how users often read web content in an F-shaped pattern.

First scan across top area
Visitors first make a quick scan across the top area of the page. Generally this takes in the first subheading or page title, and some of the first paragraph. Sometimes, that is all [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>A Simple Guide to Writing for Your Website</title>
		<link>http://textgoeshere.org.uk/articles/2006/04/a-simple-guide-to-writing-for-your-website/</link>
		<comments>http://textgoeshere.org.uk/articles/2006/04/a-simple-guide-to-writing-for-your-website/#comments</comments>
		<pubDate>Mon, 17 Apr 2006 12:53:38 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Writing]]></category>

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		<description><![CDATA[

I would recommend this book to anyone who is new to writing for the web and wants a very simple and direct introduction.  I think it&#8217;s out of print now, but if you can find a copy it&#8217;s worth a few bob. Unfortunately, it looks a bit Baby&#8217;s first book of online content. I [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Coming up in 2006</title>
		<link>http://textgoeshere.org.uk/articles/2005/12/coming-up-for-2006/</link>
		<comments>http://textgoeshere.org.uk/articles/2005/12/coming-up-for-2006/#comments</comments>
		<pubDate>Tue, 20 Dec 2005 21:09:36 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://textgoeshere.org.uk/articles/2005/12/coming-up-for-2006/</guid>
		<description><![CDATA[Drop back in the first quarter of 2006 for these posts and more&#8230;

Ten ways (count them) to be more productive in MS Word
Free pocket web writing guide
High impact copywriting, fast
Common web writing mistakes you can avoid
Free handbook for web editors

That&#8217;s all for this year. See you again soon.

]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Best length for a blog post?</title>
		<link>http://textgoeshere.org.uk/articles/2005/12/best-length-for-a-blog-post/</link>
		<comments>http://textgoeshere.org.uk/articles/2005/12/best-length-for-a-blog-post/#comments</comments>
		<pubDate>Mon, 05 Dec 2005 09:10:46 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Writing]]></category>

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		<description><![CDATA[Megan asks, &#8220;is there an optimum length for a blog post?&#8221;  I don&#8217;t think there is a optimum blog entry length, any more than there is an optimum web page length. Entries vary from one line, to a few paras in length, to much longer posts.
However, blogs are informal. Each post generally focuses on [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Successful copywriting is persuasive</title>
		<link>http://textgoeshere.org.uk/articles/2005/10/successful-copywriting-is-persuasive/</link>
		<comments>http://textgoeshere.org.uk/articles/2005/10/successful-copywriting-is-persuasive/#comments</comments>
		<pubDate>Mon, 24 Oct 2005 20:23:18 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://textgoeshere.org.uk/articles/2005/10/successful-copywriting-is-persuasive/</guid>
		<description><![CDATA[(Part two of &#8216;Effective copywriting: the basics&#8216;.)
Copywriting is writing that does a job. It persuades someone to act. Typically, the action is to buy something. But it might be to make a call, write an email, or join a free course. Everytime you are writing to persuade, you are copywriting.
AIDA is a useful way to [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Effective copywriting is relevant</title>
		<link>http://textgoeshere.org.uk/articles/2005/10/effective-copywriting-is-relevant/</link>
		<comments>http://textgoeshere.org.uk/articles/2005/10/effective-copywriting-is-relevant/#comments</comments>
		<pubDate>Mon, 24 Oct 2005 20:13:28 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://textgoeshere.org.uk/articles/2005/10/effective-copywriting-is-relevant/</guid>
		<description><![CDATA[(Part one of &#8216;Effective copywriting: the basics&#8216;.)
Relevance means connecting your message with your audience. Before you start writing, you must really understand your message and your audience. So good copywriting depends on preparation.

This isnâ€™t relevant:

Don&#8217;t be like the monster.
Understand your Unique Reason for Joining
The message of membership packs or other material is the URJ. URJ [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Effective copywriting: the basics</title>
		<link>http://textgoeshere.org.uk/articles/2005/10/effective-copywriting/</link>
		<comments>http://textgoeshere.org.uk/articles/2005/10/effective-copywriting/#comments</comments>
		<pubDate>Mon, 24 Oct 2005 19:52:28 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://textgoeshere.org.uk/articles/2005/10/effective-copywriting-the-basics/</guid>
		<description><![CDATA[Last week I gave a short copywriting workshop for the NCVO Membership Forum. It focused on copywriting for membership schemes, but there&#8217;s some good general stuff in there, too. Here&#8217;s an overview split into three posts.

Effective copywriting has three components. Writing compelling marketing material depends on mastering these three components:


Relevance: understand what you are offering, [...]]]></description>
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		<slash:comments>1</slash:comments>
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