textgoeshere

New research by the Poynter Institute recorded people’s eye movements as they criss-crossed a selection of web pages. Patterns emerged: people tended to linger on or return to the same features. Used in conjunction with other layout methods, these patterns could form a useful guide for a redesign.

Top-left dominates
The testers tended to fixate on the […]

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Every month we’ll be publishing new articles on topics from effective writing for the web to time-saving management tactics. We’ll build a gallery of good practice and links to other useful resources. There’s also the opportunity to ask questions and share your own experience on the discussion boards.

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