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It’s worth spending the time on writing punchy and informative titles for web pages.

Think about all the places the title might appear:

• Top of the page itself
• Your own website’s search results
• Your own site’s automatic navigation
• What’s new box or section
• Public search engine (Google, Yahoo)
• Email update
• RSS feed
• Printed publications

Your title is seen by more people than any other part of the page. An extra five minutes on tweaking the title can bring a significant return: more visitors. Figuring out the most effective way to reach your audience is what online publishing is all about.