Why invest time in page titles?
Posted Thursday, June 30th, 2005 by
Dave |
Discuss
It’s worth spending the time on writing punchy and informative titles for web pages.
Think about all the places the title might appear:
- Top of the page itself
- Your own website’s search results
- Your own site’s automatic navigation
- What’s new box or section
- Public search engine (Google, Yahoo)
- Email update
- RSS feed
- Printed publications
Your title is seen by more people than any other part of the page. An extra five minutes on tweaking the title can bring a significant return: more visitors. Figuring out the most effective way to reach your audience is what online publishing is all about.
