Best length for a blog post?

Megan asks, “is there an optimum length for a blog post?” I don’t think there is a optimum blog entry length, any more than there is an optimum web page length. Entries vary from one line, to a few paras in length, to much longer posts.

However, blogs are informal. Each post generally focuses on one point in the context of much larger train(s) of thought. Normally, then, a couple of paras will be enough.

Don’t get too hung up size. The most important question is, “is my writing cogent, entertaining, and succinct?”

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