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(Part three of ‘Effective copywriting: the basics’.)

Copywriting is writing that does a job. You have a job, too, and the chances are that writing is just one of the tasks that competes for your time. Effective copywriting, then, is also an efficient process: doing as best as possible in the time available. Strangely enough, […]

New eyetracking research from the Neilsen Norman Group shows how users often read web content in an F-shaped pattern.

First scan across top area

Visitors first make a quick scan across the top area of the page. Generally this takes in the first subheading or page title, and some of the first paragraph. Sometimes, that is all […]

I would recommend this book to anyone who is new to writing for the web and wants a very simple and direct introduction. I think it’s out of print now, but if you can find a copy it’s worth a few bob. Unfortunately, it looks a bit Baby’s first book of online content. I […]

What happened to the design? To know more about why styles are disabled on this website visit the Annual CSS Naked Day website for more information. Edit: that was fun.