textgoeshere

Today I gave a couple of workshops at NCVO that introduced some key Web 2 applications and tools.It was pitched at people from voluntary organisations who wanted a better grasp on technology and ideas that have emerged over the last three years. The groups were not early adopters, but wanted a clear understanding of the […]

Your aim is a brilliant website that surprises and delights visitors. How do you get there? And how will you know when you’ve arrived?

I’m running a short workshop at the Voluntary Sector Marketing Conference on how to evaluate and improve the marketing effectiveness of your website. In other words, how to turn your website into […]

The results of the NCVO Successful Online Publishing survey are nearly in. All types and sizes of voluntary organisations were asked about their current activities, plans, and objectives. It makes for interesting reading. I’ll post full analysis here, but I’ve promised to present the results first at the Publishers Forum: Online Publishing conference (sold […]

It’s worth spending the time on writing punchy and informative titles for web pages.

Think about all the places the title might appear:

Top of the page itself
Your own website’s search results
Your own site’s automatic navigation
What’s new box or section
Public search engine (Google, Yahoo)
Email update
RSS feed
Printed publications
Your title is seen by more people than any other part […]

Here are some brief notes from my talk at the NCVO PR Forum.

How do you get the most from your website? Buy lots of expensive features? Spend ages making it look beautiful? The reality is that most visitors to your website are there for one thing only: the written content.

In this workshop I will provide […]

This is a disappointing book. But if you’re part of a large organisation, it is still essential reading.

It doesn’t practise what it preaches (it’s long-winded, repetitive and a bit overblown). It wanders ineffectually into the fields of usability and information architecture. It doesn’t provide enough good examples or in-depth case studies.

However, as a manifesto for […]

These fifty writing tools from Poynter Online are aimed at journalists. Still worth a scan.

Branch to the Right
Use Strong Verbs
Beware of Adverbs
Period As a Stop Sign
Observe Word Territory
Play with Words
Dig for the Concrete and Specific
Seek Original Images
Prefer Simple to Technical
Recognize Your Story’s Roots
Back Off or Show Off
Control the Pace
Show and Tell
Interesting Names
Reveal Character Traits
Odd and […]

Welcome to textgoeshere.

Every month we’ll be publishing new articles on topics from effective writing for the web to time-saving management tactics. We’ll build a gallery of good practice and links to other useful resources. There’s also the opportunity to ask questions and share your own experience on the discussion boards.

If you’d like to […]