textgoeshere

Learn how to promote products and services efficiently and effectively with flyers, newsletters, emails and websites: join us at an October copywriting training session in Nottingham.

This practical workshop will cover the whole writing process from blank sheet of paper to finished masterpiece, using a simple approach suited to the realities of writing in a busy […]

Your aim is a brilliant website that surprises and delights visitors. How do you get there? And how will you know when you’ve arrived?

I’m running a short workshop at the Voluntary Sector Marketing Conference on how to evaluate and improve the marketing effectiveness of your website. In other words, how to turn your website into […]

Last week I gave a short copywriting workshop for the NCVO Membership Forum. It focused on copywriting for membership schemes, but there’s some good general stuff in there, too. Here’s an overview split into three posts.

Effective copywriting has three components. Writing compelling marketing material depends on mastering these three components:

Relevance: understand what you are offering, […]

Here are some brief notes from my talk at the NCVO PR Forum.

How do you get the most from your website? Buy lots of expensive features? Spend ages making it look beautiful? The reality is that most visitors to your website are there for one thing only: the written content.

In this workshop I will provide […]

I’m running a morning workshop at the NCVO PR Conference called Getting The Most From Your Website.

The event is aimed at PR professionals in the voluntary sector. It’s not a long session, so I’m only going to cover:

Five strategies to improve your credibility
Three tactics for more effective campaigns
A surprise number of tips for impact writing

There’ll […]

Welcome to textgoeshere.

Every month we’ll be publishing new articles on topics from effective writing for the web to time-saving management tactics. We’ll build a gallery of good practice and links to other useful resources. There’s also the opportunity to ask questions and share your own experience on the discussion boards.

If you’d like to […]