Tags are not the new groups

Aggregation over RSS makes it easy for people to collaborate in ad hoc ways. So what’s the role of groups (forums, online networks, bulletin boards)? Do they even have one? Simon Berry of Ruralnet raises this question when he asks, “Are tags the new groups?” A provocative question. (Hat-tip Megan)

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Website audits, and what to do with them: November workshop

Your aim is a brilliant website that surprises and delights visitors. How do you get there? And how will you know when you’ve arrived?

I’m running a short workshop at the Voluntary Sector Marketing Conference on how to evaluate and improve the marketing effectiveness of your website. In other words, how to turn your website into […]

The F-Pattern: how readers (don’t) read

New eyetracking research from the Neilsen Norman Group shows how users often read web content in an F-shaped pattern.

First scan across top area

Visitors first make a quick scan across the top area of the page. Generally this takes in the first subheading or page title, and some of the first paragraph. Sometimes, that is all […]

Don’t read Nielsen on writing for the web (unless you read him thoroughly)

Two classic columns by Jakob Nielsen are a bit misleading. To be sure, he has had a major positive effect on web design. In fact people still quote advice he gave eight (8!) years ago. It’s not out of date. But out of context, his advice on writing for the web consists of - at […]

Bookmarklet to swap country-specific domains

I’ve hacked together dotUdotMe, a bookmarklet that swaps pages from .com to .co.uk, or .anything to .somethingelse. I find it’s helpful for switching from amazon.com to amazon.co.uk without having to go to the address bar and edit part of the URL.
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Welcome to textgoeshere.

Every month we’ll be publishing new articles on topics from effective writing for the web to time-saving management tactics. We’ll build a gallery of good practice and links to other useful resources. There’s also the opportunity to ask questions and share your own experience on the discussion boards.

If you’d like to […]