textgoeshere

New version of the Streetmap Firefox extension: now with Firefox 2 flavour!

Learn how to promote products and services efficiently and effectively with flyers, newsletters, emails and websites: join us at an October copywriting training session in Nottingham.
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Your aim is a brilliant website that surprises and delights visitors. How do you get there? And how will you know when you’ve arrived?
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What’s the French or Spanish equivalent of “Think like a Saxon”?
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(Part three of ‘Effective copywriting: the basics‘.)

Copywriting is writing that does a job. You have a job, too, and the chances are that writing is just one of the tasks that competes for your time. Effective copywriting, then, is also an efficient process: doing as best as possible in the time available. Strangely enough, that involves thinking like a Saxon.

Not that Saxon. Read the rest of this entry »

New eyetracking research from the Neilsen Norman Group shows how users often read web content in an F-shaped pattern.

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I would recommend this book to anyone who is new to writing for the web and wants a very simple and direct introduction. I think it’s out of print now, but if you can find a copy it’s worth a few bob. Unfortunately, it looks a bit Baby’s first book of online content. I half expected it to come complete with pop-ups of Jakob Neilsen. An offputting thought about a decent primer.

»» Find ‘Writing for your website’ on Amazon »»

What happened to the design? To know more about why styles are disabled on this website visit the Annual CSS Naked Day website for more information. Edit: that was fun.

The results of the NCVO Successful Online Publishing survey are nearly in. All types and sizes of voluntary organisations were asked about their current activities, plans, and objectives. It makes for interesting reading. I’ll post full analysis here, but I’ve promised to present the results first at the Publishers Forum: Online Publishing conference (sold out now).

Now works with Firefox 1.5.0.* Should keep you all quiet for a few days More info and download »