Effective copywriting: the basics

Last week I gave a short copywriting workshop for the NCVO Membership Forum. It focused on copywriting for membership schemes, but there’s some good general stuff in there, too. Here’s an overview split into three posts.
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Language advice, dictionaries, and other resources from ACES

Links to dozens of dictionaries, archives, encyclopedias, and language resources: ACES Reference Page.

Don’t read Nielsen on writing for the web (unless you read him thoroughly)

Two classic columns by Jakob Nielsen are a bit misleading. To be sure, he has had a major positive effect on web design. In fact people still quote advice he gave eight (8!) years ago. It’s not out of date. But out of context, his advice on writing for the web consists of - at best - half-truths. Have another look.
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Streetmap 0.93 update

Streetmap is a simple UK streetmap search extension for Firefox. Just highlight a UK street name or postcode and right-click to launch a map of it from your favourite map service. 0.93 adds Google Maps UK and a slide-out menu to select map service. Oh, and a pretty icon for the menu.
More info and download »

Bookmarklet to swap country-specific domains

I’ve hacked together dotUdotMe, a bookmarklet that swaps pages from .com to .co.uk, or .anything to .somethingelse. I find it’s helpful for switching from amazon.com to amazon.co.uk without having to go to the address bar and edit part of the URL.
Get dotUdotMe »

“If you tell me, I’ll know less”

Three scientists have confirmed a suspicion many of us have had for years: information can be negative. If I give you negative information, you’ll know less. So pick your words carefully!
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Why invest time in page titles?

It’s worth spending the time on writing punchy and informative titles for web pages.
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‘Getting the most from your website’ workshop

Here are some brief notes from my talk at the NCVO PR Forum.
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Streetmap 0.92 update

Streetmap is a simple UK streetmap search extension for Firefox. Just highlight a UK street name or postcode and right-click to launch a map of it from your favourite map service. 0.92 ensures compatibility with Firefox 1.1.
More info and download »

June web content workshop in Manchester

I’m running a morning workshop at the NCVO PR Conference called Getting The Most From Your Website.
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