Content Critical

This is a disappointing book. But if you’re part of a large organisation, it is still essential reading.
Read the rest of this entry »

Writing effective link text: facts

Are your links as strong as they could be? This is the first of a series of posts all about how to write effective links. There’s a lot to say about links and link text but it all stems from seven basic facts.
Read the rest of this entry »

Dangerous words in hyperspace

Dangerous words is a list of cliches and confusions. It’s dated but has some useful corrective advice on the use of spatial concepts online (“back”, “up” etc.). See also The A to Z of alternative words from the Plain English campaign.

Hot Text: Web Writing That Works

This books has several great strengths. The layout is excellent, the examples are effective and the tips are put in context.
Read the rest of this entry »

Fifty writing tools

These fifty writing tools from Poynter Online are aimed at journalists. Still worth a scan.
Read the rest of this entry »

Using a screen reader

A screen reader is a software program that reads the contents of the screen aloud to a user. How do people use them? What does this mean for good web design? This is a summary of research observing users of screen readers carried out at the United States National Cancer Institute.
Read the rest of this entry »

Shneiderman’s eight golden rules of interface design

In Designing the User Interface Ben Shneiderman offers eight golden rules of interface design.
Read the rest of this entry »

W3C wrong on link text?

You can do stuff on the web! Surprised? Of course not. But a writing tip from the W3C recommends that links should not include verb phrases. I disagree. A verb phrase in your link text can clarify, emphasise and improve fluency. Can I persuade you?
Read the rest of this entry »

Navigation blindness

Most users don’t care about the structure of your website. They are highly goal-directed and follow a simple stategy:
Read the rest of this entry »

Research reveals web page hot spots

New research by the Poynter Institute recorded people’s eye movements as they criss-crossed a selection of web pages. Patterns emerged: people tended to linger on or return to the same features. Used in conjunction with other layout methods, these patterns could form a useful guide for a redesign.
Read the rest of this entry »