Training
Web and intranet writing skills are now mainstream communication skills. Writing for the web workshops from textgoeshere are a proven, cost-effective way to help you enhance the appeal and value of your content.
Why pick textgoeshere? | Who is the trainer? | What does it cover? | How much is it?
Why textgoeshere?
There are hundreds of other writing for the web courses. I’ve been on a number of them myself (sizing up the opposition) and here’s what sets my training apart:
Practical
Most courses give you rules and guidelines. Some give you a few useful tips. With me, you will learn a thorough and simple approach suited to web publishing in the real world. You can start improving your online content straightaway.
Productive
I focus on productivity. You will learn how to improve your efficiency at every stage of the publishing process. Save time writing and editing to concentrate on your own area of expertise.Proven
96% of participants rate my course “Excellent” or “Good”. Join the hundreds of people who have been on a workshop and started to improve their web content.Interactive
Some trainers claim to be interactive but don’t deliver. I enjoy the interactivity. Don’t book this course if you just want to sit and absorb like a sponge. Previous participants say it’s “engaging”, “refreshing”, and “active”.Original
How can you be sure you are getting the latest research? I update my workshops for every session. Will other training seminars show you the Twelve Transformations? Even if you know something about writing for the web, there is something new here for you. I’m a specialist dedicated to one thing only. Don’t miss out on something extra.Realistic
Have you ever returned from a training session full of good intentions that are never realised? Maybe right now you can think of some course material sitting forgotten at the bottom of a desk drawer. I have designed the textgoeshere writing for the web course and materials for use in the real world, where time is short. You can be confident that you will be able to apply what you’ve learnt.
Relevant
textgoeshere writing for the web training is organised around your communication needs. I will quiz you to understand your requirements. I also encourage participants to bring pieces of their own work along. Getting feedback on real-life examples will give you confidence that you’re on the right track.
Cost-effective
There’s no agency to take a cut. Why pay extra for that? Pricing is flexible. I can help you for as little as £150.Customised for you
All textgoeshere training workshops are run in-house, and use real-life examples from your website. Before the workshop, we will discuss your needs:
- What is your scenario? New website, a redesign, new content management system, stagnant intranet…
- Who do you need to participate? Policy writers, communications or marketing staff, support staff…
- Do you have specific organisation challenges? Multiple locations, specialised audiences, mergers or restructures…
You can be sure that all the objectives and content will be relevant and participants will be motivated to learn.
PS As a participant, you won’t just get packed off home with a certificate and comprehensive printed material (but you get that, too). Follow-up is an essential part of the training cycle, so you also get unique refreshers after one and six months. No other writing for the web training offers that.
About Dave Nolan
I have been creating and running websites since 1997 and training for the last three years. Previous voluntary sector participants have included NSPCC, RNID, NCVO, World Development Movement, NHS Confederation, Cancer Research UK, VSO, Arts and Business – and a lot of smaller organisations, too. I was also Web Editor of www.askNCVO.org.uk, the acclaimed online good practice guide. You can also contact me to find out about site audit and editorial services.
Flexible format and a menu of topics
What can you expect from a textgoeshere workshop? It all depends on your needs.
Suitable for anyone who writes or edits content for websites
This workshop concentrates on editing, writing, and the publishing process. If what you write is being published online, then this training can help you. No technical knowledge or HTML skills are required.
Your choice of format
We can plan the workshop any way you like:
- one-day workshop for dedicated web editors, managers and producers
- half-day workshop including advanced consultation with web editors, managers and producers, plus a session covering fundamentals for other staff
- or another arrangement.
Your choice of topics
Each workshop is tailored to your needs, but previous workshops have covered these topics:
- Write plain English
that’s objective, concise, and persuasive - Use Twelve Transformations to enhance your copy and win sales
- Write flawless titles and subheadings
- Create the perfect homepage, ‘FAQ’, ‘About’, ‘News’ pages
- Ensure the credibility of your website
- Understand the importance of brilliant summaries
- Find the right tone
- Cut word count quickly
- Write great email newsletters
- Get the most from your authoring tools (Word, Adobe Acrobat and your content management system)
- Four questions that that lead to efficient editing
- Define your audience
- Measure your success
- Create a style guide
- Motivate and reward content creators
- Layout hot spots
- What not to publish
- Structure large documents
- Write effective metadata
- Know when and how to use PDFs
- Design the ideal information architecture
- The role of user-created content: discussion boards, chat, feedback
- The difference between print and web
- How people read online
- Playing to the brain’s strengths
- Improve readability
- Ten ways of improving your content straightaway
Feedback
96% of participants rate my training “excellent” or “good”
“I learnt exactly what I needed and why I needed to know it. Thanks.” Policy Wonk
“I guess I shouldn’t have been surprised, but it was actually quite interesting.” Press Officer
“I can put these ideas into practice.” Web Manager
“Sometimes workshop exercises can be a waste of time but I found [Dave’s] to be refreshing and stimulating.” Marketing Assistant
“Relief! I’ve now got a clear understanding of what I need to do and how to do it.” Web Editor
“Converted me to the importance of writing for the web.” Administrator
New: 20% saving for voluntary organisations
One-day workshops start from £110 per participant. Total fees depend on how many participants there will be and whether you can provide a room and equipment.
Email me for an indication of how much your workshop would be. No obligation, of course.
Find out how I can help: email me at dave@textgoeshere.org.uk or phone me now on 0845 458 7495 to chat about what you need.
(You may also be interested in my site audit and editorial services.)